Smitox Website
Corporate Identity for India's B2B Platform
Project Overview
After building the Smitox B2B mobile app, we were tasked with creating their corporate web presence. The website needed to establish credibility with both retailers and manufacturers while clearly communicating the platform's value proposition.
We designed and built a clean, professional website using React and Tailwind CSS. The site features product category showcases, a business onboarding flow, and trust-building elements like client logos, testimonials, and platform statistics.
The website serves as the primary lead generation channel for Smitox's B2B marketplace, driving sign-ups from both retailers and distributors.
The Challenge
The website had to serve two distinct audiences — retailers looking for wholesale deals and manufacturers/distributors looking for retail channels. The messaging, layout, and CTAs needed to address both personas without creating confusion or friction.
Our Approach
We created a dual-audience landing experience with clear pathways for retailers and distributors. The design language matched the mobile app for brand consistency. SEO optimization focused on wholesale and B2B-related keywords for the Indian market. Performance was a priority — the site loads in under 2 seconds on 3G connections.
Impact & Outcomes
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